Studio Dashboard

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This week

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Month to date

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Year to date

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Cash collected — 25 months by category

May 2024 – May 2026 · CHF thousands · LTM = trailing 12-month monthly average

Mat

Reformer

Private

Online

LTM avg

Today

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This week

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Month to date

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Revenue earned — 25 months by category

May 2024 – May 2026 · CHF thousands · LTM = trailing 12-month monthly average

Mat

Reformer

Private

Online

LTM avg

Occupancy by category

Current week

Category	This Wk	LW	LW–1	LY Wk
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Occupancy by category

Current month

Category	This MTD	Last Mo	2 Mo Ago	LY Mo
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All classes · This Wk, MTD, Qtr & YTD

Wk 20 · May MTD · Q2 (last 3 mo) · YTD 2026 · bar = YTD occupancy

Class	This Wk	This Mo	This Qtr	This Yr

Year to date · 2026

Spots attended / spots offered

Month to date · May 2026

Spots attended / spots offered

CHF value by category

Today vs. end of prior periods

Category	Today 13 May 26	End Apr 26	End Mar 26	End Apr 25

This week

Wk 20 · 9–13 May 2026

Month to date

May 1–13

MTD Total

1–13 May 2026

Last Mo—

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LY Mo—

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Date	Client	Item	CHF
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Top 10 by lifetime revenue

CHF · classes attended · ranked by all-time total

Client	MTD · May 26			YTD · 2026			All time
Client	CHF	Classes	Canc.	CHF	Classes	Canc.	CHF	Classes	Canc.

New clients · this week

Wk 20

Last wk3+33%

LY wk2+100%

New clients · MTD

May 1–13

Last mo22−18%

LY mo14+29%

New clients · YTD

142

Jan–May 2026

LY YTD118+20%

Run rate~330/yr—

Trial → member

68%

First class → active, MTD

Last mo71%−4%

LY mo62%+10%

Automated email sequences · MTD

Performance since May 1 · industry open rate benchmark 22% · click benchmark 3%

Newsletter

Last send: "Spring 2026 — New Classes & Schedule" · 1 May 2026

Next planned send

2 June 2026 · "Summer Schedule & Studio Updates"

Total subscribers

842 +14 MTD

Reputation & social

Google · Instagram

★★★★★

4.8

127 reviews

+3 this month

2,840

Followers

Reach MTD

18,400

+67 followers

⚠ Google & Instagram data via manual update — Mindbody connector not required

Today's Classes

classes scheduled

Bookings Today

total bookings

Clients

total on record

CPM · Cost per 1,000 impressions

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0CHF 10CHF 1825+

Zürich benchmark: CHF 10–18

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CTR · Click-through rate

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0%0.8%1.5%2.5%+

Zürich benchmark: 0.8–1.5%

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Frequency · Avg impressions / person

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0×2.0×3.5×6×+

Ideal range: 2.0–3.5×

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CPC · Cost per click

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0CHF 0.80CHF 2.003+

Zürich benchmark: CHF 0.80–2.00

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Client acquisition funnel · MTD

Impressions → reach → clicks → landing page → leads → trials → clients

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■ Live via Meta API ■ Not yet tracked (needs Pixel / Zapier)

Per ad set · MTD

How each ad set is performing

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Per creative · MTD

Scale winners · pause losers

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Generating insight…

Full funnel · tracking status

What's live · what still needs setup

Impressions & Reach

People who saw your ads

● Live

Clicks & CTR

People who clicked through

● Live

Landing page views (LPV)

Tracked separately from raw clicks

● Live

Cost per lead (CPL)

Meta Pixel live on booking page

◐ Pixel live

Trial bookings

Needs Mindbody ↔ Meta Pixel link

○ Pending

New paying clients (CPA)

Needs Zapier: Mindbody → Meta CAPI

○ Pending

Return on ad spend (ROAS)

Estimated: leads × CHF 140 avg value

◐ Estimated

Geo concentration (10 km)

% of reach within Zürich 10 km radius

◐ Tracked

Ad Spend · MTD

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Facebook + Instagram

Reach

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— impressions

Clicks · CTR

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CTR —

CPC

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cost per click

Frequency

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Campaigns · MTD

Placement performance · MTD

Where your budget goes vs what it earns

Generating insight...

Audience demographics · MTD

Who sees your ads vs who clicks — age & gender breakdown

Age group · clicks & CTR

Gender split

Generating insight...

Ad creative performance · MTD

All ads ranked by spend

Ad fatigue monitor

Frequency per campaign · danger zone ≥ 4×

Generating insight...

8-week performance trend

Weekly spend (CHF) and CPC — is efficiency improving?

Spend CHF CPC CHF

Generating insight...

Geographic reach · MTD

Are you reaching people near the studio?

Zürich vs outside

Zürich city61%

Zürich canton22%

Outside canton ⚠17%

~CHF 71 potentially wasted on unreachable areas

Generating insight...

Cost per new client

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Ad spend ÷ leads MTD

Estimated ad revenue

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— leads × CHF 140 avg

Return on ad spend

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Revenue ÷ spend

Breakeven CPA

CHF 140

Max affordable per client

🏋️ Studio Dashboard